AI for Hotels
A full team of AI agents doing the real work of running a hotel.
Mateo Escobar · mateo@xcale.app
01Problem
Running a hotel is a 24/7 job for a few people.
A few people
Reservations
Guests
Front desk
Check-in
Payments
Invoicing
Reviews
Revenue
Marketing
Sales channels
Groups & events
Follow-ups
Each one is a full-time job. Every job is another hire.
xcale02Solution
A full AI team for every area of the hotel.
xcaleMultichannel by design
Every channel, straight into the PMS.
Guests switch channels. The conversation doesn't start over.
xcaleHotel CRM
A hotel CRM that remembers every guest — and brings them back.
Outbound campaigns
To past guests
Mountain Tuesdays
The second night on the house, for guests who stayed before.
214sent
61replied
12booked
To prospects who didn't book
Your quote is still open
A follow-up on every quote that didn't close.
38sent
14replied
5booked
xcale03Traction
Bootstrapped. Selling since July.
ARR · list price
Nobody who pays us has left.
xcale04Defensibility
Everyone gets the model.
Each hotel's operation lives in xcale.
What gets copied
Models and agents
Channels and CRMs
PMSs and booking engines
Every new model makes xcale better. It doesn't replace it.
What compounds, month after month
xcale05Business model
Hotels pay per agent, by the work it does.
Starter
US$49
per agent / month
Up to 300 tasks
An agent getting started — Reservations, for instance.
Pro
US$149
per agent / month
301 – 1,000 tasks
Steady volume, all year or in high season.
Business
US$349
per agent / month
1,001 – 2,500 tasks
A large property, a collection, or high volume.
Average ticket per hotel · todayUS$109a month
→
Target in 12 monthsUS$265a month
+ US$0.14 per task beyond 2,500
xcale06Market
A large market, and a clear place to start.
125,650independent hotels in Latin America — then the world.
Today
10
paying customers · US$13K ARR
✓ Achieved · bootstrapped
In 12 months — the round
341
hotels · US$1.1M ARR
The financial model
Latin America, then the world
6,300
hotels · US$50M ARR5% of Latin America's independent hotels
Then the world
The path to a US$1B company is possible with a small share of the global market.
xcale07Team
We've built, scaled and sold before.
Mateo Escobar
CEO & Product
3rd-time founder · sold InOut Delivery · 7 years scaling Rappi.
Esteban López
GTM & Innovation
Innovation at Sura, Pintuco and Coca-Cola.
xcale08Fundraising
What we're raising, and what it buys.
US$500K
Pre-seed
→
US$1.1M
ARR
in
12
Months
xcale09Angels
Those who know us best invested first.
Former bosses → investors
José Jair Bonilla
Founder & CEO, Chiper
Arnoldo Rodríguez
CHRO, Rappi
Customer → investor
Juan David Jaramillo
General Manager, Bio Habitat Hotel
Bio Habitat Hotel
Customer, invested as a company
xcale
AI for Hotels
A full team of AI agents doing the real work of running a hotel.
Book 30 minutes with MateoMateo Escobar · mateo@xcale.app · xcale.app
Scan to book
Pre-seed · September 2026